«Home of the Famous London Free Tour with some of the best guides in the business»
Rain or shine, all of our tours run as scheduled
By booking your place online you can are guaranteed a place, can skip the queue at the meeting point and enjoy discounts for multiple tours and for groups. Alternatively, you can just show up at the meeting point if you prefer not to book ahead of time. Just come 10-15 minutes early if you’ve not purchased online.
Connecting great guides with smart travelers
We believe in supporting our local communities and are committed to giving a voice to self-employed guides who have chosen London as their home. By ensuring that every native English speaking guide represents our unique style of mixing history and story-telling while maintaining their own personality and flair, we’ve become one of the most popular tour companies in the world. Helping superb independent guides connect with thousands of travelers a day, we provide these local freelancers the possibility to inform and entertain you, and they employ us to spread the news about this great concept.
How can a Free Tour be one of the best in Europe?
The answer is simple: because the informed, entertaining, and unforgettable guides on our Free Tours work on a tips-only basis, the highest quality is guaranteed! They’ll never pressure you to tip – even though the guides receive no other compensation from our company or the cities we work in. We believe that if money is given, it should be voluntary and in direct proportion to the quality of the tour and the budget of the traveler. Value for money goes a long way, and satisfied customers tip what they think the tour was worth!
With over a 100 tours offered daily and over 5 million guests since 2004, we’re one of the biggest walking tour companies in the world.